GemLightbox Macro is designed so that the stone is displayed at an angle that is both natural and beautiful. Our market research has found that most diamond buyers prefer this angle compared to a standing position.
https://www.youtube.com/watch?v=x65q_wEbbHU&list=PLFrSeQC97tpidvky_oYBBT8141Zgu-eR2&index=30&t=3s